Yesterday, a client of ours was faxed a letter from ABC Escrow offering a flat escrow fee of $XXX per side. So, aware of our competition I gave ABC Escrow a phone call. Do you know what who I reached? No one…except for an automated answering service prompting me to press 1 for the escrow department, 2 for the etc.. etc…. Sure, you are guaranteed a flat fee, and in this challenging market why pay for a receptionist to answer the phones when automated messages ARE SO MUCH CHEAPER? Because, when it is all said and done, automated messages make me want to pull my hair out. And I think you feel the same.

p.s. I don’t think I need to remind you that at Outlook Escrow, Inc. we are allergic to automated answering machines. We break out into hives at the mere thought of them.